Beyonce x Lemon Perfect: the singer invests in a brand of bottled lemon water
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Beyonce turns lemons into, well…hope for a multi-million dollar return, as the latest investor in Lemon Perfectthe famous brand of bottled lemon water.
The singer was announced as one of Lemon Water’s newest investors on Thursday, as part of the company’s $31 million Series A funding round, which also included capital from consumer products funds like Trousdale Ventures, Beechwood Capital and NNS Capital.
Although the singer won’t be on board as an official ambassador, she will no doubt grow Lemon Perfect organically as the company looks to continue its pace of growth. Founded in 2017, representatives of Lemon Perfect say the brand quadrupled its revenue in 2021 and expects higher numbers this year.
As the name suggests, Lemon Perfect is cold-pressed organic lemon water, now available in several flavors (think “Blueberry Acai”, “Dragon Fruit Mango” or “Just Lemon” as is). The brand pledges never to add sugar, artificial flavors or sweeteners, with the company’s mission to “promote healthy hydration and deliver the joy of flavor, at all times, never anywhere and for everyone”.
Lemon Perfect has also become popular in the specialty water arena. Boasting vitamin C from lemons and electrolytes from potassium, the on-the-go drink has been favored by everyone from athletes to travelers (and now celebrities) as a way to stay hydrated.
“I don’t usually enjoy drinks with no added sugar, but Lemon Perfect is delicious,” Beyonce says in a press release. “It was an easy decision to invest in something that not only tastes great and is healthy, but also, and most importantly, empowers people to choose a healthier lifestyle to be affordable and accessible to everyone.”
“We are humbled and honored to have Beyoncé now part of the Lemon Perfect family,” added Lemon Perfect Founder and CEO Yanni Hufnagel. “He is a global icon whose talent, character and positivity are unmatched. His investment and the energy he engenders will accelerate Lemon Perfect’s ascent towards its goal of becoming the number one brand in the water category. improved by billions of dollars in market share.
Lemon Perfect is available for purchase online at Amazon, with the site offering a 12-pack (with four different flavors) for around $20. You can also purchase each flavor individually here.