British singer lands first US No. 1 single thanks to ‘Stranger Things’
Songs featured in movies, TV shows, or commercials can often see their popularity surge for downloads and streams, with people hearing them for the first time or rekindling their love for them in a nostalgic way.
A series on a streaming platform provided perhaps one of the biggest boosts to a song of all time.
What happened: The fourth season of “Stranger Things” on Netflix Inc. NFLX helped the British singer Kate Bush achieve her first-ever No. 1 single in the United States. The 1985 song “Running Up That Hill (A Deal With God)” is Featured in several episodes of the season and plays an important role in Max’s storyline.
The song, which was the lead single from the album “Hounds of Love”, reached No. 1 on the iTunes Songs Chart of Apple Inc. AAPL for the past week. The song before sharp at No. 30 on Billboard’s Top 100 Songs list of 1985.
The song spent 20 weeks in the US Top 100 and was the highest charting single in the country for Bush.
Bush released 10 studio albums during his career, with all 10 charting in the top 10 in the UK, including “Hounds of Love” reaching No. 1 in the country. “Running Up That Hill (A Deal With God)” peaked at No. 3 in the UK charts.
Bush’s debut single, “Wuthering Heights”, reached No. 1 in the UK in 1978 and nearly cracked the top 100 in the US. Bush had four top 100 singles in the United States, according to Billboard.
Along with the songs ranking on the charts, “Running Up That Hill” is also dominating the streaming market. Spotify Technology PLACE reported an 8,700% increase in global streams on Monday, May 30, compared to Thursday, May 26, ahead of the “Stranger Things” Season 4 streaming premiere.
The song’s streams in the United States increased by 9,900% from Friday to Monday. The song currently ranks #2 in the US and #4 worldwide on Spotify’s streaming charts.
Related Link: Stranger Things Breaks A Netflix Record With Season Four: What Fans And Investors Need To Know
Why it matters: The popularity of ‘Stranger Things’ has already helped boost the songs, with the use of ‘The NeverEnding Story’ theme song in Season 3 increasing searches for the song by 800%.
Other Season 4 tracks like “You Spin Me Round (Like a Record), “Pass the Dutchie” and “Rock Me Amadeus” also saw significant increases on Spotify for the weekend.
When working on “Stranger Things” Season 5, the show will likely pique the interest of musicians to include their work to help boost older songs in the catalog and may get a discount on song licensing fees. because of the significant exposure they can create for artists. .
Season 4 of “Stranger Things” broke a record as the most-watched English-language series in its week of release. The fourth season episodes have been watched for a total of 287 million hours.
picture by slydogmania via Wikimedia.