Jazz singer kicks off season with first great Canadian Thanksgiving song

The Sweetest Moments’ gives Thanksgiving
a well-deserved place in the holiday songbook

TORONTO, September 22, 2022 /CNW/ – Canadian, JUNO nominee, jazz singer and songwriter alex bird gives Canadians a song dedicated to Thanksgiving – a holiday that, until now, hasn’t had a dedicated melody Canada.

Titled “The Sweetest Moments” and written and performed by Bird, Ewen Farcombe and the Jazz Mavericks, the track captures this fall, Thanksgiving feeling, where the air is crisp, and you can almost hear the laughter of your favorite people around the table and smell the turkey roasting.

Alex Bird’s Best Moments (CNW Group/Think Turkey)

“Thanksgiving is one of the sweetest holidays, that’s why we couldn’t believe there was no song,” Bird said. “When we decided to write a Thanksgiving song, we thought about the sounds, the sights, the smells, the faces, the turkey and really tried to wrap that up in a melody.”

Bird’s quest to write and produce The Sweetest Moments was supported by Think Turkey, the marketing arm of Turkey Farmers of Canada and the Primary Turkey Processing Sector of the Canadian Poultry and Egg Processors Council.

“Thanksgiving brings some of the best traditions of the year and Alex and The Jazz Mavericks channeled the holiday spirit beautifully,” said Darren FerencePresident, Turkey Farmers of Canada. “We are grateful to have the opportunity to support incredible Canadian talent and hope the song becomes a Thanksgiving classic.”

Think Turkey was so moved by the song that it will be featured in a new 30-second Thanksgiving commercial airing nationally on TV, online video and social media.

“It means a lot that Think Turkey supported us and wanted to release this song,” Bird said. “It was a natural collaboration! This song wouldn’t have been possible without Thanksgiving. And Thanksgiving wouldn’t be the same without the turkey.”

Bird has been on the Canadian jazz scene for almost four years, earning his first JUNO nomination in 2022 for his second album, You are the light and the way. His soft, swinging voice and immense talent as a songwriter pushes the boundaries of jazz and brings it into the modern era. Bird and The Jazz Mavericks hope this new song will reach Canadians of all ages and inspire them to reunite with loved ones and celebrate.

“After the last few years, a real Thanksgiving seemed a long time coming, as Alex sings in his song,” said Jean-Michel Laurin, President and CEO, Canadian Poultry and Egg Processors Council. “We hope The Sweetest Moments will inspire Canadians to come together and celebrate again.”

“The Sweetest Moments” can be streamed on Spotify, iTunes, Apple Music and Bandcamp, and can be requested on any Canadian radio station.

About alex bird & The Jazz Mavericks

alex bird is a JUNO-nominated jazz singer, songwriter and actor Toronto, ON. Alex and his band “The Jazz Mavericks” are working on a whole new chapter of the Great American Songbook; they push the boundaries of a fine tradition and usher it into a new era. Bird’s original debut album “Whisky Kisses” (October 2020) has received reviews, awards, airplay and distribution worldwide. To learn more, please visit Alexbird.net.

About Think Turkey

Turkey Farmers Canada, in partnership with members of the primary turkey processing sector of the Canadian Council of Egg and Poultry Processors launched Think TurkeyTM /Pense DindonMC in 2019 – a bilingual national campaign to stimulate turkey consumption. The fully integrated five-year program includes advertising, digital, retail, PR, influencers, paid social media, and more. Visit thinkturkey.ca to stream Alex’s song and start planning your Thanksgiving.

SOURCE Think Turkey



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