Rihanna is “Da One” for Apple Music: Singer Confirmed for Super Bowl 2023 Halftime Show – Apple (NASDAQ:AAPL)

Grammy-winning pop star Rihanna will be honored next year Super Bowl halftimenew sponsor Apple AAPL Music said, joining a list of prominent musical artists who have headlined a show that draws millions of viewers every year.

What happened: The 34-year-old Barbadian singer will perform at State Farm Stadium for Super Bowl LVII on February 12, 2023, in Glendale, Arizona, Apple Music announced in a joint statement with the National Football League and entertainment agency Roc Nation.

“Rihanna is a generational talent, a woman from humble beginnings who exceeded expectations at every turn. A person born on the small island of Barbados who became one of the most prominent artists of all time,” said said American rapper and founder of Roc Nation, Shawn “JAY-Z” Carter said in a statement.

The Carter Agency is the strategic entertainment advisor for the live halftime show.

See also: Apple just landed the ‘Breaking Bad’ creator’s next ‘untitled’ show

Exclusive details and pre-show previews of the “You Da One” star will be unveiled on official Apple Music handles on ByteDance-belonging TikTok, Meta Platforms Inc.it is META instagram and Twitter TWTRsays the press release.

Why it matters: The Super Bowl halftime, which began in the late 1960s, is one of the most watched events on television and sometimes attracts more viewers than the game itself, which happens to be the biggest. American football event.

It is also a battlefield for brands. Apple’s music platform shut down the soft drink giant Pepsiit is DYNAMISM 10 years of racing as the title sponsor of the prestigious event. Reports suggest the Cupertino-based tech giant may have agreed to a five-year, $50 million-a-year deal with the NFL.

Former Super Bowl halftime performers include The weekend, Jennifer Lopez, Shakira, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince and Madonna.

Read more : Apple says it’s ‘delighted to manufacture iPhone 14’ in India as it diversifies production outside of China

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