Saudi singer Dalia Mubarak signs with Warner Music

(L to R) Hady Hajjar, Co-Founder of Humanagement, Max Lousada, CEO of Warner Recorded Music, Dalia Mubarak, WRM International President Simon Robson, WRM Emerging Markets President Alfonso Perez-Soto and Mohammad Darwish Alzarooni, Director of Mubarak. Photo credit: Michael Leckie

Amid the continued expansion of the MENA region’s music industry, Warner Recorded Music has officially signed Dalia Mubarak, who is billed as “one of the most influential female superstars in the Middle East”.

Warner Recorded Music unveiled their deal with Dalia Mubarak via an official release today, and the 31-year-old singer famous the case on social networks. According to Warner’s glowing assessment of Mubarak’s career, the Riyadh native has been labeled ‘the voice of the young Saudi generation’ and ‘mixes contemporary musical genres, such as R&B, with traditional music Music Khaleeji of the Gulf region.

Moreover, Mubarak’s work – including tracks such as “Areen Al Ashq”, “Beni O Bink” and “Damet Ghala” – “contains strong messages about empowering women and consolidating the position of women. Arabs within their society,” according to Warner Recorded Music. .

Much of the rest of the company’s announcement message highlights the continued development of the music industry in the Middle East and North Africa, which IFPI earlier this year declared the “fastest growing music region in the world”.

And in a statement, Warner Recorded Music’s President of Emerging Markets, Alfonso Perez-Soto, highlighted the investments WMG has made in the MENA region in recent years.

“Following our recent acquisition of Qanawat,” said Perez-Soto, “we are working full steam ahead to recruit top talent from the Middle East and North Africa. Dalia is the benchmark for Arab artists, so with the passion and synergy of our teams at Warner Music, there is no doubt that she will reach new fans around the world with her music.

Warner Music closed this buyout – executives described Qanawat Music as “a leading music distributor in the Middle East and North Africa” – in March, after invest a substantial sum to Rotana Music, “the first independent label in the Arab world”, around the beginning of 2021. In addition, Warner Music Israel opened its doors in Tel Aviv in May 2022.

It should also be noted that the outgoing CEO of Warner Music Group (NASDAQ: WMG), Stephen Cooper, touted the perceived long-term potential of diversification into emerging markets during the Call for Q3 2022 results today.

“Ten years ago, our top five artists generated more than 15% of our physical and digital recorded music revenue. In 2022 they generated just over five percent,” the 76-year-old said. “Our geographic diversification and our focus over the past decade on growing not only our Anglo-Saxon businesses, but also our non-Anglo-Saxon businesses, has provided us with an enormous amount of what I would call the resilience of versions – that we have local, regional and global superstars bubbling from many, many, many different parts of the world.

In September, Reservoir Media (NASDAQ: RSVR) and Abu Dhabi-based publisher PopArabia acquired Lebanese music company Voice of Beirut, and reports have suggested Spotify is considering buying Middle Eastern streaming service Anghami (NASDAQ:ANGH).

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