Singer Badshah buys Mumbai team in Ultimate Kho Kho
Bombay, June 29 (IANS): A Bollywood twist has been added to Ultimate Kho Kho (UKK) with popular singer Badshah joining the league as co-owner of the Mumbai franchise alongside famed film producer Punit Balan.
The Mumbai-based team completes the lineup for the inaugural edition of Ultimate Kho Kho which will take flight later this year.
Fascinated by the pace and elegant style of the game as well as the nostalgic value the sport has for him, Badshah believes Ultimate Kho Kho has enormous potential.
He, along with renowned film producer, developer and sports enthusiast Punit Balan, aims to inspire and build superstars in this indigenous sport through this association.
“My mother used to play Kho-Kho during her college years and this ground-rooted game is very close to my heart. This nostalgic and personal connection made me become a part of Ultimate Kho Kho”, said an enthusiastic Badshah about his first sports. company.
“It’s an adrenaline-packed, fast-paced indoor sport with extremely agile players doing sky-dives in the air. In general, the culture of Mumbai is fast and efficient and that’s what we want let this team be. My vision would be to nurture the best players in this league, and we want to ensure the best environment, infrastructure, training and nutrition for the players,” he added.
A dynamic young entrepreneur, Balan is one of the few new-age sports investors. Besides running the Balan Group, a company valued at Rs 3,500 crore, he also owns teams in various sports leagues like badminton, tennis, table tennis and handball league besides investing in the creation of sports jobs and to actively support various sports people. .
“It’s very important to have the right approach if you want to grow something. I’ve been involved in developing the sport across leagues in the past and now alongside Ultimate Kho Kho I want to play a role in Kho-Kho’s journey to success,” said Balan, the co-owner of the Mumbai franchise.
The traditional sport originated in Maharashtra and the state has been a dominant force in India’s Kho-Kho circuit. No less than three teams from Maharashtra participated in the national championships and in the recently concluded Khelo India Youth Games as well, they became champions in both boys and girls categories.