Singer Badshah Gives Ultimate Kho Kho Adrenaline Rush

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Ultimate Kho Kho has been sprinkled with Bollywood masala after singer Badshah became co-owner of the Mumbai franchise alongside film producer Punit Balan.

Singer Badshah

Badshah thinks Ultimate Kho Kho has huge potential and also feels attached to the game because of the nostalgic value it holds for him, as well as its blistering pace. His goal is to inspire more young people to join them and create superstars in this indigenous sport through this association.

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“My mother used to play Kho-Kho during her college days and this ground-based game is very close to my heart. This nostalgic and personal connection made me become a part of Ultimate Kho Kho”, Badshah said of his first sporting adventure.

“It’s an adrenaline-filled, fast-paced indoor sport with extremely agile players skydiving through the air. In general, the culture of Mumbai is fast and efficient and that’s what we want let this team be. My vision would be to nurture the best players in this league, and we want to ensure the best environment, infrastructure, training and nutrition for the players,” he added.

Balan, on the other hand, is a young entrepreneur who runs the Balan Group, which is valued at INR 3,500 crore. It also owns teams in various sports leagues like badminton, tennis, table tennis and handball league, besides investing in creating sports jobs and actively supporting various sports people.

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“It’s very important to have the right approach if you want to grow something. I’ve been involved in developing the sport across leagues in the past and now alongside Ultimate Kho Kho I want to play a role in Kho-Kho’s journey to success,” Balan said.

The traditional sport originated in Maharashtra and three teams from the state participated in the recently concluded National Championships and Khelo India Youth Games where they became champions in both boys and girls categories.

“We are absolutely thrilled to welcome Badshah and Punit as co-owners of the sixth franchise. We have already onboarded major corporations as well as the government of Odisha and now these two popular names in the entertainment industry reflect the positioning and caliber Kho-Kho has deep roots in Maharashtra and a team representing the state capital will surely help us boost the popularity of the game,” said Ultimate Kho Kho CEO Tenzing Niyogi.

The league will be broadcast on Sony Network India (SPNI) sports channels Sony TEN 1 (SD & HD), Sony TEN 3 (SD & HD), Sony TEN 4 and Sony LIV in Hindi, English, Tamil, Telugu and others regional languages.

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