Ultimate Kho Kho: singer Badshan and producer Punit Balan buy the league’s sixth team
The Mumbai-based team completes the lineup for the inaugural edition of Ultimate Kho Kho which will take flight later this year.
Fascinated by the pace and elegant style of the game as well as the nostalgic value the sport has for him, Badshah believes Ultimate Kho Kho has enormous potential. It aims to inspire and build superstars in this indigenous sport through this association.
“My mother used to play Kho-Kho during her college years and this ground-rooted game is very close to my heart. This nostalgic and personal connection made me become a part of Ultimate Kho Kho”, said an enthusiastic Badshah about his first sports. company.
“It’s an adrenaline-filled, fast-paced indoor sport with extremely agile players doing sky-dives in the air. In general, the culture of Mumbai is fast and efficient and that’s what we want let this team be. My vision would be to nurture the best players in this league, and we want to ensure the best environment, infrastructure, training and nutrition for the players,” he added.
A dynamic young entrepreneur, Balan is one of the few new-age sports investors. Apart from running the Balan Group, a company valued at INR 3,500 crore, he has also owned teams in various sports leagues like badminton, tennis, table tennis and handball league besides investing in sports job start-ups and actively supporting various sports people.
“It’s very important to have the right approach if you want to grow something. I’ve been involved in developing the sport across leagues in the past and now alongside Ultimate Kho Kho I want to play a role in Kho-Kho’s journey to success,” said Balan, the co-owner of the Mumbai franchise.
The traditional sport originated in Maharashtra and the state has been a dominant force in India’s Kho-Kho circuit. No less than three teams from Maharashtra participated in the national championships and in the recently concluded Khelo India Youth Games as well, they became champions in both boys and girls categories.
“We are absolutely thrilled to welcome Badshah and Punit as co-owners of the sixth franchise. We have already onboarded major corporations as well as the government of Odisha and now these two popular names in the entertainment industry reflect the positioning and caliber of the league. Kho-Kho has deep roots in Maharashtra and a team representing the state capital will surely help us boost the popularity of the game,” said Ultimate Kho Kho CEO Tenzing Niyogi.
With this development, Ultimate Kho Kho continues to take giant steps towards its mission to revolutionize this local sport. The league had previously added prominent business names to its roster including Odisha Government in conjunction with ArcelorMittal Nippon Steel, Adani Group, GMR Group, Capri Global and KLO Sports.
The league will be broadcast on Sony Network India (SPNI) sports channels Sony TEN 1 (SD & HD), Sony TEN 3 (SD & HD), Sony TEN 4 and Sony LIV in Hindi, English, Tamil, Telugu and others regional languages.
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